Katvig is proud to present recycled cotton – a brilliant new
way to make use of the enormous amounts of cotton that
would normally go to waste. The result is a different material that is softer and lighter, and
where the recycled fibres are exposed to give a worn look. At the same time, Katvig presents
a new range of fashionable prints and cool variations of the well-known apple pattern.
Katvig has one overall message to the world leaders: Ban the use of all non-organic cotton.
25 percent of the world’s total use of pesticides comes from cotton production. Today, one
kilo of pesticides is used for every eight cotton t-shirt produced. That ruins both the nature,
the people working in the cotton fields and their families.
But before a total ban becomes reality, recycled cotton can be an effective way to clean
up the mess. 40 percent of all cotton is wasted in the processing, the cutting or the sewing.
Katvig receives the cotton leftovers, and then processes them without any use of toxic
chemicals. Finally, the cotton is tested to make sure that the final product is 100 % free of
any damaging substances.
Another major hit from Katvig is Grow Fit Jeans. Imagine a pair of trousers for your child that
can be turned into a larger size. When they finally have the perfect worn look, they can last
another year.
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After a season out in the cold, used plastic bottles are back at
Katvig. Just like recycled cotton, recycled polyester is a clever
way to make the best of an outdated production that needs to be
changed.
Politically, Katvig continues to be in the lead. Our degradable
bags are still the only alternative to the plastic bags. Katvig’s bags
are used during transport, all the way from the factory to the consumer.
The bags decompose in short time, without damaging the
nature. In addition, Katvig has been successful in order to bring
organic labeling, subsidy for sustainable companies and more
research in damaging substances on the political agenda.